Turkish Airlines made the most viewed commercials from the entire airlines industry in 2013. Staring Kobe Bryant and Lionel Messi, the first two most viral of the virals belongs to Turkish Airlines. The third position is for Air New Zealand, and the top five is closed by Etihad Airways and Singapore Airlines. Here is the entire Top 10 viral videos of 2013 in the airlines industry!
1. Kobe vs. Messi – The selfie shootout. Turkish Airlines
Basketball star Kobe Bryant and football icon Lionel Messi are back in an epic face-off for selfie supremacy. Armed with cameras and Turkish Airlines – the carrier that flies to more countries than any other – these superstars show up and show off across the globe. The view count for 20 December 2013 is 132 million.
2. Kobe vs. Messi – Legends on Board. Turkish Airlines
The second Kobe vs. Messi commercial in this Top 10 was actually released earlier, but it has fewer views. An ice-cream beats everything Kobe and Messi can offer to a young fan! The view count for 20 December 2013 is 106 million.
3. Hobbit – An Unexpected Briefing. Air New Zealand
With an unusual safety video, Air New Zealand is in Top 3. All thanks to The Hobbit because ANZ created one great video using its parternship with the movie “The Hobbit”. The view count for 20 december 2013 is 11 million.
4. The World is our Home, You are our Guest. Etihad Airways
Etihad Airways showcases its main attributes in a short and gorgeous video. The view count for 20 December 2013 is 3,3 million.
5. Space. KLM
KLM bets on viewers curiosity and promotes not the brand or the services, but a micro site. The ideea was that viewers should guess how high can a baloon rise before it pops. The one that says the right altitude won a ticket aboard the zero gravity Lynx Spacecraft. The view count for 20 December 2013 is 3,2 million.
6. Cubicle. JetBlue
This one is the shortest of them all. Only 15 seconds video, but very effective! It uses one of the company’s most used slogans: “If you wouldn’t take it on the ground, don’t take it in the air”. The view count for 20 December 2013 is 2,3 million.
7. Man vs. Plane. British Airways
British Airways challenged a famous rugby player to race against an A380. The view count for 20 December 2013 is 1,9 million.
8. Your bag’s journey – Behind the scenes. Delta
To promote its new app for bag tracking, Delta mounted six cameras on a luggage and made an awesome video, showing what the bag “sees” when it goes beyond the flaps of the drop-off desk. The view count for 20 December 2013 is 1,7 million.
9. Understanding Your Needs. Singapore Airlines
Singapore Airlines features coffee and a beautiful girl to outline its values. Fair enough. The view count for 20 December 2013 is 1,6 million.
10. Flying in the face of ordinary. Virgin Atlantic
Virgin Atlantic shows why they are different by making a paralled with children. The view count for 20 December 2013 is 1,1 million.